Calling all hair and beauty wholesalers, at Manic Panic UK we offer the awesome opportunity of purchasing and stocking our vibrant and vegan hair colour products for your wholesale store directly from our website. As a registered Manic Panic UK wholesaler, you will open your business up to the full extent of our products available online including our iconic Classic Colours range and more all at competitive wholesale prices. 

Why stock Manic Panic products within your wholesale business?

Our brand has existed in the hair and beauty industry for over 40 years and continues to lead as one of the most iconic semi-permanent creative colour businesses

Our products are designed and built for a range of customers from self-dyeing users to in-salon professionals

We have always been a 100% vegan and cruelty-free brand 

We offer a variety of ranges so you can ensure you are catering to several consumers

Here’s how you can apply for a Manic Panic UK Wholesale account:

Applying for a wholesale account with us is easy but it is important you include all relevant information for our team to review. If you have included all the necessary information this will make the process of finalising the outcome of your application much quicker and easier.

You can find the application form by following this link: 

*Please note we do not accept wholesale applications with the intention to sell Manic Panic products on third-party platforms such as Amazon, eBay and Fruugo etc.*

Step 1: Registering For An Account

Firstly you must fill out our general application form. This will include all contact details as well as setting up your new account credentials. 

Towards the bottom of this application form, you will see the option to ‘Apply For A Business Account’ beneath the title Account Upgrades. Click this toggle and select Wholesale below. Fill out all required fields in as much detail as possible. 


Step 2: Processing Your Application

Once you have submitted your application you will receive an email to the address entered in your application requesting you confirm your email address as well as an email to confirm we have received your wholesale application

Please allow 72 hours for our team to review and accept your application. Once your account application has been determined you will receive an email notifying you whether it was successful or not.

If you find that your application has been rejected it could be that our team did not receive enough information about your business, found that you are a third party seller etc. Please feel free to contact customer services regarding your query if you find your application has been rejected.

Step 3: Your New Wholesale Account

Once your application has been approved, you can sign into your new wholesale account and shop all of the Manic Panic UK products available to you at wholesale prices

Please ensure you have confirmed your email address before trying to log in. 


Here’s how to upgrade from a retail account to a wholesale account:

If you are an existing Manic Panic UK retail account holder but would like to upgrade to a wholesale account, there’s no need to make a new account with a new email address. Our existing upgrade feature means you only need to fill in the necessary wholesale information to complete your application. 


Step 1: Account Upgrades

To locate the Account Upgrades option make sure you are logged into your retail account. From there, click the name on the account in the top right-hand corner. This will take you to your account page. 

Here you can view all of your account details for your existing account. In the left-hand menu, click ‘Account Upgrades’. 

Step 2: Upgrading Your Account

On this page, you can submit your wholesale account request. 

Select the type of account you wish to upgrade to and fill out all of the necessary fields below in as much detail as possible. Once you have completed and submitted your application, you will receive an email address notifying you that we have received it. 

Please allow 72 hours for our team to review and determine the outcome of your application.

Step 3: Your Wholesale Account

Once your application has been approved by our team, you can log into your new wholesale account and shop all of the Manic Panic products available to you. 

If you have any problems logging into your account, please contact our customer services team for more information.