It is essential for us to share certain categories of our customer information database to allow for successful orders and quicker payment transactions. Below is a list of services where your information may be shared in order to complete the order. We have provided the following information for each third party.

  • Which Data Types Are Being Shared
  • With Whom The Data Is Being Shared
  • Why The Data Is Being Shared
  • Links To Third Party’s Privacy Policy

Payment Providers

When a payment is made on, we provide the following Payment providers with the following information regarding your order.

Sage Pay: once an order has been completed successfully with an online payment, we provide Sage Pay with a customer’s billing / delivery address, name, email address, phone number and order total. You can visit Sage Pay's Security Policy here.

PayPal: once an order has been completed successfully with a PayPal payment, we provide PayPal with the specific customer delivery name and the delivery address. No payment details or information is visible to, or stored by, Manic Panic. For more information visit Paypal's security policy here.

Courier & Returns Companies

Couriers: When the order is dispatched from Manic Panic, the following couriers are given ordered product(s) information, customer’s delivery address, name, email and phone number. This ensures the fast and speedy delivery of items dispatched from our distribution centres. Please find our listed couriers below and see their individual privacy policies for more information on data storage and retention times.

Web Analytics Tools

To aid the continual growth of Manic Panic UK as an online web store, we have the following third party scripts running in the background. These scripts are able to record and monitor data regarding customer behaviour and how they interact with the website.

Google Analytics: This software is used to track customer behaviour as they enter and use our site. The analytics tracking code is placed on every page on our site and can record information including, but not limited to, the following dimensions:

  • User Location
  • User Gender / Age Range
  • User Device Type
  • User IP Address

It can also monitor the following behaviour and interactions within the site.

  • Search Terms Used To Find The Site
  • Pages Used To Enter / Exit The Website
  • Page Metrics (time on page / number of pages visited)

We send Google Analytics the following information about our products and order information to aid with ecommerce tracking: Order ID, Order Total Value, Product SKU, Product Name, Product Category and Product Price. Please see Google’s Privacy Policy for more information on use of your data and Analytics.

Google AdWords: This tracking code is used to track whether or not a customer makes a purchase after clicking on a sponsored advertisement. All data remains anonymous, and metrics are solely taken from a customer’s visit to our website. This includes information including, but not limited to, the following:

  • Search Terms Used To Find The Website
  • The Specific Ad Clicked On
  • Whether Or Not The Visit Converts Into A Sale

Bing AdWords: This advertising service receives the cookies from a customer visit which can indicate whether or not a customer visiting a site has made a purchase. All information retrieved from browsing session cookies are anonymous and non-identifiable.

New Relic: This software tests performance metrics which times all of the internal functions and queries that run in the background of the Manic Panic UK website. It can also test page loading speeds. This deals with zero user information, and any results which are stored are only held for three weeks.

Social Media Conversion Trackers

Facebook Conversions: this software tracks a customer’s behaviour once they have entered our site via Facebook. Predominantly used to track traffic and conversion, any data that is collected by this Facebook app is encrypted with a sha256 algorithm for protection. See more details here.

Twitter Conversions: this software tracks whether or not a customer who enters the website via Twitter goes on to purchasing a product. All of the data is anonymous and does not include identifiable customer information, but may include details such as country location, device type and demographic. See in further detail here.

AddThis: This allows us to track user interactions with the ‘social share’ buttons located around our site. This means we can monitor products that are more popular and more likely to be shared on social media. All data collected from the app does not include any identifiable customer information. See the AddThis privacy policy here.

Additional Software

MaxMind: This service performs MinFraud fraud screenings on customer transactions. This information is used to screen the transaction for fraud, and to calculate a fraud score. We can use this information to avoid chargebacks, or sending fraudulently purchased goods.

The following information is sent to MaxMind when a transaction is made on the website.

  • Device Information
  • IP Address
  • User Agent
  • Language
  • Session ID
  • Transaction ID
  • Unique Customer ID
  • Billing / Shipping address
  • Payment Method
  • Order Value
  • Success / Failure Status of the Transaction.

With this information, the service returns to us a report that details the results of its checks. It can analyse the data to give indication of whether or not the provided information is true or false. MaxMind can store this data to ensure the information provided by us is both valid and aligns with the details provided by other clients. Please see the MaxMind website here for more information.

MailChimp: MailChimp is an email marketing system which we use to send e-newsletters, promotional offers and informational emails regarding the company. This marketing is only sent to customers who opt-in, who can also unsubscribe at any time. The customer data we store within MailChimp is your email address ONLY. To see the MailChimp privacy policy click here.

Google Trusted Stores: We send order information to Google Trusted Stores to help the successful sending of online store requests. The following information is provided to this service:

  • Customer Email Address
  • Country Of Purchase
  • Order ID Number
  • Product ID
  • Product SKU
  • Product Name
  • Product Price
  • Total Order Value
  • Quantity Of Products Ordered
  • Total Discount Values
  • Total Shipping Costs
  • Date Of Shipping / Recorded Delivery
  • Opt Out Of Software

There are internet browser add-ons and extensions that you can install if you do not wish your browsing sessions to be tracked on our website, or other websites that use tracking codes for software such as Google Analytics)

Google Analytics Opt Out Browser Add-On